Santa Claus just can't help himself from vlogging about Cyberphoto's amazing prizes. Mrs Santa, on the other hand, is getting tired of it.

In 2011, Glitch Media teamed up with Cyberphoto, a photography and imaging retailer, to craft a captivating commercial. Directed by Joakim S. Hammond and shot by Director of Photography Nicklas Lärka, the project was set against the enchanting backdrop of a christmas landscape.

The aim was to not only showcase Cyberphoto's products but also to capture the spirit of their brand. The result was an outstanding commercial, and Cyberphoto was so pleased with the outcome that they approached Joakim and Nicklas for a follow-up project the next year.